Terms of use

Last updated September 10, 2026. These terms cover the Behavioral Experiment app and this website, including the online worksheets and the printable PDFs.

1. Agreement

These Terms of Use ("Terms") are an agreement between you and Everyday Insight LLC ("we", "us"), a California limited liability company. They cover the Behavioral Experiment mobile app for iPhone and iPad, and the website at behavioralexperiment.com (together, "the Service").

By tapping Accept in the app, or by using the website, you agree to these Terms. If you do not agree, please do not use the Service.

2. What Behavioral Experiment is

Behavioral Experiment is a self-guided worksheet and a set of educational articles. You write down a belief you want to test, plan an experiment to test it, record what actually happened, and note what you learned. You can also build a step ladder of situations rated for expected distress. It is a structured way to think and to plan, and nothing more than that. The exercise is drawn from published cognitive behavioral therapy methods, and the articles cite the research they are based on.

3. Not medical or professional advice

This matters more than anything else in these Terms, so it is stated plainly.

The Service is for education and personal reflection. It is not a medical device. It does not diagnose, treat, cure, or prevent any condition. It is not therapy, counseling, or medical, psychological, or legal advice, and it is not a substitute for care from a qualified professional. The articles describe methods used in cognitive behavioral therapy for educational purposes. Reading about a method is not receiving treatment.

Using the Service does not create a therapist-client, clinician-patient, doctor-patient, or any other professional or fiduciary relationship between you and Everyday Insight LLC or anyone who worked on the Service. Nothing in the app, its articles, its examples, or its prompts is advice directed at you or your circumstances.

If you are working with a therapist, psychiatrist, physician, or other clinician, we encourage you to plan experiments with them, tell them how it went, and follow their guidance where it differs from anything in the Service. Decisions about your health are between you and your own professional.

3a. You use the Service at your own risk

Behavioral experiments involve deliberately entering situations you find uncomfortable. Reflecting on beliefs, planning an experiment, and carrying it out can produce anxiety, distress, embarrassment, physical sensations, or other unwanted reactions, and outcomes in the real world cannot be predicted or controlled by us.

You alone decide what to write, what to test, whether to carry out any experiment, and when to stop. You carry out anything you plan in the Service at your own risk. To the fullest extent permitted by law, Everyday Insight LLC is not responsible for any discomfort, distress, injury, loss, or other adverse result arising from your use of the Service, from reflecting on its content, or from any action you take or do not take based on it.

Do not plan experiments that involve a genuine physical risk, that relate to a traumatic memory, or that you would not attempt without professional support. Stop any experiment that feels unsafe. If you have a medical condition, speak with a doctor before experiments that raise your heart rate or change your breathing. If a clinician has advised you against something, do not use the Service to plan it.

4. If you are in crisis

The Service is not a crisis service and no one monitors what you write in it.

If you are in immediate danger, contact your local emergency number. In the United States you can call or text 988 to reach the Suicide and Crisis Lifeline, which is free and available around the clock.

5. Who may use the Service

The Service is intended for a general audience. If you are under 18, please review these Terms with a parent or guardian before using it.

6. Your license to use the Service

We grant you a personal, non-exclusive, non-transferable, revocable license to use the Service for your own reflection, and, if you are a clinician, with your own clients. You may not sell access to the Service, or present it as your own product.

We may suspend or end this license if the Service is used in breach of these Terms.

7. If you are a clinician

You are welcome to use the Service and its worksheets in your own practice. Doing so is your professional decision, and these Terms do not change what you already owe your clients.

You remain solely responsible for your clinical judgment, for the suitability of this exercise for a particular client, including whether behavioral experiments are appropriate for that client at all, for your own professional, ethical, and licensing obligations, and for obtaining any consent your client should give before using it. We have no relationship with your clients, no visibility into your work, and no ability to supervise how the exercise is used.

The Service is not a HIPAA-covered service. It is not designed or offered as a service that handles protected health information, we are not a business associate, and we will not enter into a business associate agreement. There is no account system and no server of ours: anything a client writes stays on that person's own device, or in their own iCloud if they turn sync on. Do not use the Service to collect, transmit, or store protected health information, and do not ask a client to enter anything into it that you would not be comfortable holding outside your records system.

If you share exported results with a client, or record them in your own notes, those copies are yours to safeguard under your own obligations.

8. What you create stays yours

Your beliefs, experiments, ladders, ratings, and notes are yours. We claim no ownership of them and no license to them.

We also do not receive them. The Service has no accounts and no server of ours. Everything you create stays on your device unless you turn on optional sync to your own iCloud account, or export a file yourself. The Privacy Policy at behavioralexperiment.com/privacy explains this in full and forms part of these Terms.

Because your data is held on your device and in your own accounts, keeping it is your responsibility. Deleting the app, losing the device, or removing the synced folder removes the data, and we cannot recover it for you.

9. The method, and credit

Behavioral experiments and graded step ladders are established methods in cognitive behavioral therapy, described in the published literature that the Service cites. Nothing in these Terms claims ownership of those methods. The worked examples in the Service are original illustrations written for it.

10. Our content

The design, code, original writing, examples, and exported documents we created are copyright 2026 Everyday Insight LLC. You may print and use the worksheets and exports for personal use, or with your own clients if you are a clinician. Please do not redistribute them as your own or sell them.

11. Acceptable use

Please do not:

• copy, resell, sublicense, or commercially redistribute the Service
• reverse engineer, decompile, or attempt to extract source code, except where that restriction is unenforceable where you live
• use the Service to break the law, or to harm anyone
• attempt to interfere with the Service or gain access to systems or data that are not yours

12. Optional cloud sync and other third-party services

If you turn on sync, your data is stored in your own iCloud account. iCloud is operated by Apple, not by us, and Apple's terms and privacy policy apply to that storage. We have no access to what is stored there and no control over that service.

The articles link to third-party websites for further reading. Those sites are not ours, we do not control them, and linking to them is not an endorsement of everything they contain.

The app is distributed through the App Store, and your use of the App Store is governed by its own terms.

13. Availability and changes

The Service is provided free of charge. We may change, suspend, or discontinue any part of it, including optional features such as sync, at any time. We are not obliged to keep any particular feature running.

14. No warranty

The Service is provided "as is" and "as available", without warranties of any kind, whether express or implied, including any implied warranties of merchantability, fitness for a particular purpose, and non-infringement.

We do not warrant that the Service will be uninterrupted, error-free, or available at any given time, or that any result, insight, or outcome will follow from using it.

Some jurisdictions do not allow the exclusion of implied warranties, so parts of this section may not apply to you.

15. Limitation of liability

To the fullest extent permitted by law, Everyday Insight LLC and anyone working with us will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for any loss of data, profits, or goodwill, arising out of or relating to your use of the Service, even if we have been advised that such damages are possible.

To the fullest extent permitted by law, our total liability for all claims relating to the Service will not exceed one hundred United States dollars (US $100).

Nothing in these Terms limits liability that cannot be limited by law, including liability for fraud, or for death or personal injury caused by negligence. Some jurisdictions do not allow certain limitations, so parts of this section may not apply to you.

16. Indemnity

You agree to indemnify and hold harmless Everyday Insight LLC from claims, damages, and reasonable legal costs arising from your misuse of the Service or your breach of these Terms.

If you are a clinician or other professional using the Service with clients, this also covers claims arising from that use, including claims brought by a client of yours.

This does not apply to claims arising from our own acts or omissions.

17. Governing law and where disputes are heard

These Terms are governed by the laws of the State of California, without regard to its conflict-of-laws rules. You and we agree that any dispute arising out of or relating to the Service or these Terms will be brought exclusively in the state or federal courts located in California, and both of us consent to the jurisdiction of those courts.

If you are a consumer resident in a jurisdiction whose law gives you the right to bring proceedings locally, or grants you protections that cannot be waived by agreement, nothing here removes those rights.

18. Changes to these Terms

We may update these Terms. When we do, the updated version is posted at behavioralexperiment.com/terms with a new date. If a change is significant, the app will ask you to accept the new version the next time you open it. Continuing to use the Service after an update means you accept it.

19. If the two documents disagree

Where these Terms and the Privacy Policy overlap, the Privacy Policy governs how your data is handled, and these Terms govern everything else.

The Service is available in English and Spanish. These Terms are written in English, and the English version governs if a translation differs.

20. Severability

If any part of these Terms is found unenforceable, that part is limited or removed to the minimum extent necessary and the rest stays in force.

21. What survives

The sections on not medical or professional advice, use at your own risk, what you create, our content, no warranty, limitation of liability, indemnity, and governing law continue to apply after you stop using the Service, and after any suspension or termination of your license.

22. Entire agreement

These Terms and the Privacy Policy are the whole agreement between you and us about the Service. They replace anything said elsewhere, including on the website, in support email, or in any description of the app on the App Store.

23. No waiver

If we do not enforce part of these Terms on one occasion, that is not a waiver of it, and we may still enforce it later.

24. Assignment

You may not transfer your rights under these Terms. We may transfer ours to a successor, for example if Everyday Insight LLC is sold or reorganised, and the Terms continue to apply.

25. Additional terms for the App Store

These terms are required by Apple and apply to the iPhone and iPad app.

• These Terms are between you and Everyday Insight LLC only, and not with Apple. We alone are responsible for the app and its content.
• Your license to use the app is limited to a non-transferable license to use it on Apple-branded products that you own or control, as permitted by the Usage Rules in Apple's Media Services Terms and Conditions.
• We alone are responsible for providing any maintenance and support for the app. Apple has no obligation to furnish any maintenance or support services.
• We alone are responsible for any product warranties, whether express or implied. If the app fails to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price of the app to you. To the maximum extent permitted by law, Apple has no other warranty obligation with respect to the app.
• We, not Apple, are responsible for addressing any claim relating to the app, including product liability claims, any claim that the app fails to conform to a legal or regulatory requirement, and claims arising under consumer protection or privacy law.
• We, not Apple, are responsible for the investigation, defense, settlement, and discharge of any third-party claim that the app infringes that party's intellectual property rights.
• You represent that you are not located in a country subject to a United States government embargo or designated as a terrorist-supporting country, and that you are not listed on any United States government list of prohibited or restricted parties.
• Apple and Apple's subsidiaries are third-party beneficiaries of these Terms, and upon your acceptance Apple will have the right to enforce these Terms against you as a third-party beneficiary.

26. Contact

Everyday Insight LLC hello@behavioralexperiment.com